This is a question that most Westerners pose themselves. And it would require a book, not a short article. However, there is an aspect that people who do not know China and Asia in general often overlook, and I would like to explain it here now, as I experienced it firsthand myself.

Most of the people in West assume that China works in a similar way to what they are accustomed to, and it is not. Big time.

To tell you my story, I was involved in a design/brand development project for the government of Malaysia in a related field…

Franz Rivoira

Book author, global marcomm, luxury and design product pro, specialized in architecture, furniture, design and watches.

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